The core value, that underpins everything we do is channelled in this quote: Beauty is truth, truth beauty [Keats]

We started Tilia Publishing UK at the end of 2014. We had been aware of a shortage of greeting cards that celebrated the real unfiltered honest beauty of the South Downs National Park and we wanted to fill this gap. Initially we were supplying photographic greeting cards to shops and outlets in East and West Sussex, and then in September 2015 came the launch of our first book published under the Tilia Publishing UK banner, the long-awaited It's Warmer Down Below: the autobiography of Sir Harold Harding, 1900-1986. This was followed in 2018 by the little book, Freckles and Friends: true stories of garden wildlife. Both of these are now also on Kindle and we have several new titles in preparation. Our subjects reflect our customers' and our own passions for the natural world and our environment, through photography, ecology, landscape and history.

Since the 2020 pandemic changed the retail landscape we have been selling more of our cards online direct to our customers, which is always an enjoyable way of keeping aware of interests and enthusiasms through feedback and conversations.